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SAP Retail Forum: Target, Loblaw keep up with changing customer needs
Two leading retailers highlighted different aspects of their digital customer experience efforts at the recent SAP Retail Forum in Miami.
Keri Stelle, director, Target Technology Services, said Target Corp. is trying to modify its entire corporate culture to respond to changing needs of the new digital customer in a session titled, “Who is the Evolving Target Guest?”
“It’s not just about Mom anymore,” said Stelle. “Today, the entire family wields influence over the retail purchase.”