Study: Top reasons millennial parents prefer stores for BTS shopping
When it comes to sticking on budget, millennial parents prefer in-store shopping over digital commerce for back-to-school purchases.
Sixty-five percent of millennial parents believe shopping in-store enables them to more effectively remain within budget goals compared to shopping online, according to a study commissioned by Citi Retail Services. These parents plan to do the majority, 72% on average, of back-to-school shopping in a store rather than online this year.