Two CPG food brands bite into e-commerceLeading CPG companies Kellogg Co. and General Mills are testing the direct-to-consumer e-commerce waters with well-known product lines. Mall of America sponsors ‘Haul of America’America’s largest mall intends to serve as a studio where back-to-school shoppers can photograph and video their new fall wardrobes and display them on social media. Survey: Shopping via TikTok explodes In the past 12 months, the number of consumers shopping on TikTok has increased by more than six times. Meijer offers $10 incentive to college students for getting vaccinated Meijer is looking to encourage college students to get vaccinated against COVID-19. Amazon primes targeted offers for college students Amazon is introducing a number of exclusive discounts for members of its college-focused Prime Student loyalty program. eMarketer: Influencer marketing spend to hit $3.69 billion; leading platform is… Marketers in the United States will spend nearly $1 billion more on influencer marketing this year than they did in 2020. Rite Aid to revamp price, promotion and loyalty programs Rite Aid has launched a comprehensive initiative to enhance its customer experience. Survey: Customers want to return to stores, safely A new survey indicates the COVID-19 pandemic has permanently changed consumer shopping habits, including a number of new expectations for stores. Pinterest introduces shoppable video pins Pinterest continues adding e-commerce features. Athleta turns up heat on rivals with new wellness platform; supports Biles Athleta is upping its game. First Previous 142 143 144 145 146 Next Last