America’s largest mall intends to serve as a studio where back-to-school shoppers can photograph and video their new fall wardrobes and display them on social media.
“We’re celebrating back-to-school with the Haul of America—the Haul that tops them all!” Mall of America tells shoppers on its website, urging them to visit the “Haul Center” on Level 1 through September 18 to sample Pepsi products and donate needed school items to Way to Grow.
The center will feature a photo and filming station complete with ring lights and backdrops and for back-to-school shoppers to record and upload their hauls and share their finds via #HaulofAmerica.
Back-to-school shoppers who spend $150 or more at MOA can collect rewards that include passes to MOA attractions like Nickelodeon Universe and Moose Mountain Adventure Golf.
“We wanted to ensure an extra special and convenient back-to-school shopping season for our guests this year after so many missed out on this memorable shopping tradition in 2020,” said Grant Buntje, VP of marketing for Mall of America.
Mall of America also announced that it has partnered with Adeptmind, an e-commerce artificial intelligence company, to begin testing a central BOPIS model that will allow customers to shop multiple MOA retailers from one and pick up the entire order at the mall.
Adeptmind worked with Centennial on the creation of its Shop Now program, which will allow customers to have their orders delivered, as well.