Tastemade launches shoppable streaming content
An independent streaming media company is adding shoppable products to its shows.
Tastemade, which provides food, travel and home and design content to a global audience of hundreds of millions of monthly viewers on all major streaming television and mobile platforms, is partnering with the Shopsense AI shoppable content platform to offer U.S. consumers shoppable streaming.
The partnership is currently debuting with the Tastemade "Kitchen Glow Up" series on its Tastemade streaming channel, where every episode will be shoppable with new items added each week and recommendations from show host, Ellen Marie Bennett, the founder and chief brand officer of kitchen gear brand Hedley & Bennett.
The Shopsense retail media platform connects audiences directly to shoppable content and lets them check out within the publisher’s app or e-commerce site. Tastemade also provides shoppable content to the Amazon Live live shopping platform.
Shopsense rolled out its platform in April 2024 with Paramount Global as its first partner, activating a “shop the screen” experience for the CMT Music Awards. It has subsequently made select CBS Sports Golazo Network games shoppable along with the daytime show “The Talk,” allowing viewers to shop the outfits worn by program hosts.
The media platform provider also launched a shoppable platform with Univision tied to the Spanish-language media company’s coverage of the Latin American Music Awards.
"As innovators in shoppable streaming, Shopsense AI provides Tastemade the opportunity to create interactive experiences that redefine the way our audience engages with our programming," said Evan Bregman, GM, streaming at Tastemade. "Shopping plays a vital role in transforming our viewers into doers and brings us closer to our audience in ways that fill their lives with great taste. We’re looking forward to seeing how audiences and brands can interact on this unique platform."
"Tastemade understands that younger audiences are looking for a more engaging television experience," said Marissa Ramirez, senior VP, business development, Shopsense AI. "We’re excited to work with Tastemade as they blaze a new trail in modern media and move shoppable content forward in a way that closes the gap between the point of inspiration and the moment of transaction.”