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TelevisaUnivision offers shoppable TV content

TelvisaUnivision debuted shoppable content during the Latin American Music Awards. (Image courtesy of Univision)

The world’s leading Spanish-language media company is bringing digital commerce to Spanish-speaking audiences across linear and streaming platforms. 

TelevisaUnivision is integrating the Shopsense AI shoppable content platform into key events and programming. The company launched the new initiative with the recently aired live broadcast of the Latin American Music Awards on the Univision, UNIMÁS, Galavision and ViX channels.

TelevisaUnivision is collaborating with Shopsense to connect viewers with curated collections featuring items inspired by its programming. The companies launched their partnership with four curated collections tailored to distinct themes and interests, including:

  • “Get Ready with Me featuring Alejandra Espinoza”: Apparel and outfits inspired by Alejandra Espinoza's looks at the Latin American Music Awards;
  • “Neon Vibes”: Colors, fabrics, and patterns as seen on the awards show;
  • “Regional Urbano”: This collection will capture the impact of regional Mexican and urban music, with influences from urban, reggaeton, pop and other genres; and,
  • “Looks For Less”: Affordable fashion inspired by outfits worn by
    performers at the awards show.

“We’re excited to partner with Shopsense AI as its exclusive Spanish-language media partner, enhancing the overall viewing experience for our audience and providing an engaging opportunity for them to connect through big moments in music, sports and more,” said Donna Speciale, president of U.S. advertising sales and marketing at TelevisaUnivision. “This capability provides a seamless integration into our content, allowing our partners to tap into retail media markets that extend the reach of brands, and offer more touchpoints to engage with consumers.”

“TelevisaUnivision is uniquely positioned to blend entertainment and shoppability across their linear and streaming content,” said Glenn Fishback, CEO and co-founder of Shopsense AI. “TelevisaUnivision’s deep cultural understanding of their audience and connection to U.S. Hispanics provides an incredible foundation for Shopsense AI's powerful retail media platform to deliver strong sponsorships results for brand partners.”

Paramount debuts mobile shopping content

Media and streaming company Paramount is providing mobile viewers with shoppable content using Shopsense AI. Paramount provided seamlessly shoppable content using the Shopsense AI retail media platform during its recent CMT Music Awards red carpet pre-show coverage.

In addition, viewers of the CBS Sports Golazo Network can seamlessly buy select team-, player- and host-inspired merchandise, and the CBS daytime talk show “The Talk” is now shoppable with Shopsense AI technology, offering viewers a curated collection of apparel and accessories inspired by what the hosts are wearing (Paramount is the parent company of TV network CBS).

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