Rendering of a Kendra Scott at Target in-store display.
Target Corp. is adding some sparkle to its offerings ahead of the holidays as it continues its strategy of long-term brand partnerships.
The discounter is launching a long-term partnership with jewelry brand Kendra Scott to carry an exclusive collection of jewelry and related accessories. The collection will be available online and in select Target stores on Oct. 22. (Target’s other long-term brand partners include Apple, Disney and Ulta Beauty.)
The Kendra Scott at Target collection will feature more than 200 new and exclusive pieces, ranging from necklaces, rings and earrings to ring dishes and jewelry storage. Prices start at $15, and the majority of items will cost less than $40. The assortment will be updated multiple times a year and also have a number of items that will carry forward from season to season.
Select Target locations will house a dedicated Kendra Scott at Target experience — enhanced with branding, styling mirrors and more — in the jewelry and accessories department. Target’s stores in Edina, Minn.; Katy, Tex.; and Austin Arboretum, Tex., will be flagship locations for the partnership, offering an expanded Kendra Scott at Target assortment and experience.
The deal with Kendra Scott is Target’s
"Target is known for democratizing style and I'm so proud of how our strategic partnership with Kendra Scott builds on that legacy of making great design accessible to all," said Jill Sando, executive VP and chief merchandising officer, Target. "With over 200 items, most priced at under $40, this exclusive collection is fun, stylish, and exactly the kind of affordable joy our guests are looking for when they shop at Target."
Known for its design and material innovation, use of color and signature shapes, Kendra Scott offers fashion, demi-fine and fine jewelry, watches, engagement rings, home accessories, and a men's collection, Scott Bros. by Kendra Scott. The company operates more than 130 namesake stores, pop-ups and has wholesale partners that include Neiman Marcus, Nordstrom, Bloomingdale's, Dillard's and and 850-plus specialty boutiques.
"Family, fashion, and philanthropy are the guiding principles of the Kendra Scott brand, and closely connect to Target's purpose of bringing joy to all families," said Kendra Scott, founder, executive chairwoman and chief creative officer of Kendra Scott, LLC. "We partnered with Target as they have a strong presence in our local communities, the place that matters the most to us. Together, we're introducing a quality, style forward collection and celebrating both brands' shared commitment to our communities."
Kendra Scott company remains true to its founding philosophy of "Family, Fashion, and Philanthropy," and has donated over $50 million to philanthropic organizations since 2010. With over 2,600 employees, the Austin-based company was honored as one of Newsweek's Top 100 Most Loved Workplaces in 2022.