Target shifts from Black Friday into Cyber Week

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Target shifts from Black Friday into Cyber Week

By Dan Berthiaume - 11/30/2020

Target is running its largest-ever Cyber Week digital sales event through Saturday, Dec. 5. 

The discount giant, which just wrapped up its month-long “Black Friday Now” omnichannel promotion, is offering deep digital discounts on products including electronics, toys, home décor, apparel, and everyday essentials as part of Cyber Week. Target is also providing two digital “flash sales” on Cyber Monday, Nov. 30. These limited-time-only offers will feature some of the lowest prices of the season on dozens of items.

Most Cyber Week items will be eligible for same-day delivery and pickup nationwide using Target’s contactless, same-day fulfillment options. Customers who use Target’s same-day services during Cyber Week can have gifts and other purchases ready for in-store pickup or delivered by a Shipt shopper.

Target has rolled out a number of omnichannel safety measures in time for the holiday rush, including doubling the number of drive-up spots at stores across the country and eliminating the need for scanning or signatures when picking up orders.

“We know many people are doing more of their holiday shopping online this year, so our biggest Cyber Week yet includes more deals and more ways to save than ever before,” said Rick Gomez, executive VP and chief marketing, digital and strategy officer, Target. “Whether guests are buying gifts for everyone on their lists or shopping for themselves and their families, Target’s Cyber Week sale allows them to take advantage of some of our lowest prices of the season. And with safe, reliable same-day delivery and pickup options, we’re making it easy for guests to get their purchases quickly throughout the week.”