Target exec joins C-suite at Bath & Body Works

Marianne Wilson
Editor-in-Chief
Maurice Cooper has been named chief customer officer of Bath & Body Works.
Maurice Cooper has been named chief customer officer of Bath & Body Works.

Bath & Body Works has expanded its C-suite for the second time in two months with a new role. 

The personal care and home fragrance retailer has named Maurice Cooper as chief customer office, effective May 22. In the newly created role, Cooper will be responsible for executing a comprehensive strategy to strengthen and elevate the brand, including growing and retaining Bath & Body Works’ customer base by  developing a personalize, connected and compelling end-to-end customer experience.  The appointment comes about six months after former Unilever exec Gina Boswell was named CEO of Bath & Body Works.

Cooper joins Bath & Body Works from Target Corp., where he most recently was senior VP, marketing – guest and brand experience, responsible for responsible for overseeing all omnichannel traffic and developing and executing brand, category and promotional marketng. 

Prior to Target, which he joined in September 2020, Cooper was with Wingstop Restaurants,  from June 2018 to September 2019, where his roles included executive VP, chief growth & experience officer. Before that,  he held leadership roles at InterContinental Hotels Group.

“With the new chief customer officer role and Maurice’s hiring, we are doubling down on our commitment to  delighting customers and optimizing their experiences,” said Boswell. “Maurice is an accomplished executive who not only brings expertise in bold and inspiring brand storytelling, but also a steadfast dedication to finding innovative ways to enhance connections with customers.”

In April, Bath & Body Works named Thilina Gunasinghe to the new role of chief digital & technology officer. It also announced the departure of CFO Wendy Arlin, who will leave in July, or sooner if a replacement is found. 

Bath & Body Works , which was spun off from L Brands in 2021,  operates than 1,800 company-operated stores in the U.S. and Canada and more than 425 international franchised locations.

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