A new startup wants to make it easy for digitally native brands to enter the physical space by significantly lowering the costs associated with customer acquisition, leasing and operating stores, shipping product and handling returns.
The Yankee Candle Company wants to be known as a leader in home fragrance, not just a candle company.
The iconic candle brand debuted a new store concept at Natick Mall, Natick, Mass., that features an untraditional merchandising strategy and an upgraded personalization station that allows custo
There is more evidence that Black Friday is losing its attraction — among store shoppers, that is.
Shopper visits to brick-and-mortar stores and shopping centers dropped 6.2% on Black Friday versus last year, according to data from ShopperTrak (part of Sensormatic Solutions).
Ralph Lauren Corp. is going green.
The company announced a series of sustainability pledges, including a commitment to power all of its globally owned and operated stores, distribution centers and and offices with 100% renewable electricity by 2025.