First Look: Khloé Kardashian’s Good American opens in Atlanta
Good American is focusing on retail expansion.
The denim-focused, size-inclusive fashion brand co-founded by Khloé Kardashian and Emma Grede has opened a 2,757-sq.-ft. store at Lenox Square Mall in Atlanta. It’s the fourth brick-and-mortar location for Good American, which opened its first store in 2023 at Westfield Century City Mall in Los Angeles, followed by outposts at The Forum Shops at Caesar’s Palace in Las Vegas, and Fashion Island in Newport Beach, Calif.
Founded online in 2016, Good American is best known for it size-inclusive denim (sizes 00 to 32 plus). It has expanded its offerings to include apparel and swimwear.
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“We are committed to challenging industry norms to bring you a collection that is 100% inclusive, always,” the company says on its website. “Every piece in our collection is shown on three size ranges of models, to eliminate the friction around finding your perfect fit.”
Atlanta
Designed by New York-based architecture firm MG2, the Atlanta store has a warm and welcoming environment. It features custom-branded hangers with adjustable notches to accommodate merchandise of all sizes and size-inclusive fitting rooms.
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Image courtesy of Good American.
As part of Good American’s commitment to creating fashion for every woman, the brand ensures that all sales associates receive in-depth training on its approach to sizing, range of products and the different ways the brand keeps inclusivity at its core. Staff has the appropriate knowledge and expertise needed to assist customers with fit and product recommendations, the company said.
“The opening of our first-ever Good American Atlanta store is a key milestone in our strategic retail expansion," said Emma Grede, CEO and co-founder of Good American. “Atlanta's dynamic market aligns perfectly with our vision to reach new customers and a tangible expression of our commitment to sustainable growth and redefining the retail experience. Atlanta has always been an important market for Good American and i'm so excited to bring our vision to life in this city and meet our customers in person here."
Good American is also available in select retail stores including Nordstrom, Anthropologie and Bloomingdale’s.
