First Look: Birkenstock expanding in the U.S. and abroad
Birkenstock continues to increase its retail footprint with several new openings — including one in the heart of Paris.
The German footwear brand has opening a 915-sq.-ft. outpost in the historic Saint-Germain-des-Prés district of Paris. It comes on the heels of the opening of Birkenstock’s tenth U.S. location, in Nashville, Tenn.
The interior of the new Paris location is designed to reflect the heritage of Birkenstock as well as the literary and artistic character of the Saint-Germain-des-Prés district. Clay-plastered walls, a concrete floor, and a light beige ceiling set a warm and inviting tone. Natural materials, including the brand’s signature cork and leather, underscore Birkenstock’s craftsmanship while reflecting some of its most iconic design elements.
Bright silver aluminum displays with a natural matte finish add a modern contrast. Throughout the space, original shoe lasts — a nod to Birkenstock’s craftsmanship — are displayed.
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(Image credit: Birkenstock/Maarten Willemstein)
A library-inspired feature wall made of dark-stained oak wood pays homage to the district's literary legacy. Located at the heart of the store, the display integrates interchangeable visuals, allowing for a dynamic presentation of products.
Visitors can relax in a central seating area, crafted from rich leather. Large mirrors amplify the sense of openness, while sharp-edged metal coffee tables add a modern twist. A huge mirror wall wraps around the corner, enhancing additional depth and dimension.
The curved cash desk also integrates a dedicated “Care Essentials” and socks display, while a large illuminated visual behind it serves as a focal point.
In the back of the store, a round light box in the ceiling floods the space with natural brightness.
In addition to 10 U.S. stores, Birkenstock operates 38 stores across eight European countries. Headquartered in Linz am Rhein, Germany, the company operates a vertically integrated manufacturing base and produces all footbeds — and assembles over 95% of all products — in Germany. It sources over 90% of materials and components from Europe
