CardVault by Tom Brady to open at American Dream
An emerging sports card and memorabilia retailer backed by a football legend is expanding to American Dream.
CardVault by Tom Brady will open a flagship location at the East Rutherford, N.J. retail and entertainment center on April 11. The new store will mark the fourth location for the retailer, and first outside of Massachusetts. It will also be the first fully-branded store since Tom Brady acquired an ownership stake in the company in February 2025. (As part of the deal, CardVault changed its name to “CardVault by Tom Brady.")
The other stores are located at TD Garden, Boston; Gillette Stadium, Foxborough; and Foxwoods Resort Casino.Mashantucket, Conn.
Spanning over 1,200 sq. ft. of retail space, CardVault at American Dream is designed to offer an immersive experience for for collectors, novices and sports fans alike. It will offer rare and premium trading cards, authentication services and an “exclusive VIP” trading experience. It will also host special events, guest appearances and exclusive experiences throughout the year.
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"We're just getting started," said Brady, who won seven Super Bowl championships and three MVP awards over his 23-year NFL career. "I'm beyond excited to officially be in the hobby – not just as a collector, but as a store owner. CardVault isn't just about buying and selling cards; it's about bringing the passion of collecting to as many people as possible. Collecting is about more than just the cards – it's about the memories, nostalgia, and the connection to the game. I've lived it firsthand, and I know how powerful that feeling is. We're bringing that excitement to a whole new generation of fans."
CardVault is an authorized retailer of Topps, Panini, Upper Deck, Fanatics Authentic, and leading Trading Card Game manufacturers, offering a wide selection of sports cards, trading cards, collectibles, and authentic memorabilia across all sports, teams, and categories. Customers will find sealed packs, boxes, individual cards, signed jerseys and equipment, as well as the latest Pokémon releases and other popular trading card games.
Additionally, the store serves as an authorized dealer for the industry's top grading services, including PSA, Beckett, and SGC, simplifying authentication and grading for collectors.
"Bringing CardVault by Tom Brady to American Dream, just steps from MetLife Stadium – home to countless iconic moments in sports – is a significant milestone for us," said Ed Kane, co-founder of CardVault by Tom Brady. "With Tom's vision and American Dream's unmatched energy, we're creating a premier hub for fans and the entire sports collecting community."
A grand opening celebration will take place on Friday, April 11 from 6 p.m. to 8 p.m. Attendees will enjoy interactive experiences, exclusive giveaways, and a special on-stage conversation with Tom Brady and CardVault co-founder Chris Costa, who will share insights on collecting and personal stories behind unique cards, tickets and memorabilia. The store will officially open to the public on Saturday, April 12.
American Dream, developed by Triple Five Group, features more than 3 million sq. ft. of retail, entertainment and dining.
