SpongeBob celebrates his 25th birthday at American Dream
“SpongeBob SquarePants,” which launched Nickelodeon’s rise as a top children’s television network, is celebrating SpongeBob’s 25th anniversary at American Dream.
The 25-day party will continue through Aug. 2 at the New Jersey mega-mall’s Nickelodeon Universe theme park, where SpongeBob himself will pose for photos at the Pineapple Under the Sea display with adoring fans both young and old.
Key events will include two live performances by Tom Kenny, the voice of SpongeBob, and his band The Hi-Seas on the closing day of the celebration. Meanwhile, fans can take Jellyfish dance lessons with TikTok star Edgar Vicenzio on July 19 and 20, and a engage in a special TiLT 3D experience where guests pose in a scene with SpongeBob, Patrick, and Sandy.
Guests have several opportunities to snag 25% off-tickets to enter the theme park during the celebration. On Name Day (July 17) the offer can be received by answering the question, “How SpongeBob Are You?” and proving that their names are Bob, Patrick, Sandy, or Gary. The deal can also be claimed by dressing up as a Bikini Bottom character on Character Day (July 24), or by wearing the color yellow on Yellow Day (July 31).
“What makes American Dream unique is our ability to connect guests with their favorite characters, and none is more beloved than Nickelodeon’s SpongeBob,” said Bryan Gaus, senior VP and general manager of American Dream. “We welcome everyone to join us in celebrating the world’s most positive and joyful sponge and all he’s meant to kids and families over the past 25 years.”
“SpongeBob Squarepants” officially premiered on July 17, 1999, chronicling the underwater lives of SpongeBob and his aquatic friends. It ran for 14 seasons as the highest rated Nickelodeon series and generated more than $13 billion in merchandising revenue for Paramount Consumer products during its run.
SpongeBob and the gang starred in three feature films: “The SpongeBob SquarePants Movie” (2004), “Sponge Out of Water” (2015), and “Sponge on the Run” (2020).
“SpongeBob’s Jellyfish Jam” is one of the feature rides at Nickelodeon Universe.