Skims in a first with DoorDash
The shapewear and intimates brand co-founded by TV superstar and entrepreneur Kim Kardashian has a new fulfillment option for online shoppers that is also a DoorDash first.
Skims is now offering on-demand delivery by DoorDash of more than 23,000 styles across shapewear, underwear, loungewear and more, with delivery on average taking less than an hour. Skims is the first brand on DoorDash to offer its complete wardrobe range, which spans undergarments, everyday clothing and outerwear.
“Our focus has always been on understanding what our customers need and finding better ways to serve them,” said Robert Norton, chief commercial officer at Skims. “Our partnership with DoorDash gives customers greater flexibility and convenience when shopping Skims, making it easier to access the products they want, when they want them. It’s about putting the customer at the center of the experience and providing a solution that works for them.’’
This new delivery partnership comes amid ongoing brick-and-mortar expansion efforts for Skims. Earlier this year, a Skims spokesperson told Chain Store Age that the company will have a total of 55 stores by the end of 2026, with plans to have more than 100 by the end of 2027.
[READ MORE: Skims debuts in U.K. with London flagship]
Skims is available on DoorDash from 17 stores across 11 states and Washington, D.C., with nine additional stores planned to come soon to the delivery platform. To place an order, customers can open the DoorDash app and search “Skims” to order from a local store.
"DoorDash was built on one idea: you should be able to get everything you need in your neighborhood, right now. And increasingly, that's not just dinner, it's what you're wearing to dinner too,” said Shanna Prevé, chief revenue officer at DoorDash. “Skims has built an iconic brand that’s become part of so many people’s everyday wardrobes, and that’s exactly what we want to your doorstep. We're proud to be Skims’ first-ever on-demand delivery partner, giving people a completely new way to shop a brand they already love."
DoorDash has continued to expand its retail offering since entering the category in 2021 after launching in the restaurant vertical in 2013, with tens of thousands of stores now available across sectors including apparel, beauty, toys and games, books, auto parts, and sporting goods.
Founded in 2019, Skims operates over 25 stores worldwide. Its products can also be found in select department stores including Nordstrom, Saks Fifth Avenue and Bloomingdale’s. Headquartered in San Francisco, DoorDash provides on-demand delivery services in 25 countries across the globe.
