ShopRite parent puts customer at center of merchandising

The nation’s largest retailer-owned cooperative is ensuring its merchandising decisions enhance the customer experience.

Wakefern, which operates nearly 280 ShopRite locations among its 363 grocery stores, is rolling out customer analytics technology from dunnhumby. The retailer will leverage dunnhumby customer data models and insights to help make merchandising decisions that will improve the shopping experience and drive engagement and growth across its store base.

dunnhumby’s technology will build upon Wakefern’s will build dunhumby technology on top of its existing merchandising and data analytic capabilities, with the goal of putting the customer at the center of all decisions. Another regional grocery cooperative, Southeastern Grocers, has been collaborating with dunnhumby for customer data analysis and recommendations since September 2020.

“Our customers remain our singular focus. The tools and process that dunnhumby brings to the vendor relationship will allow us to increase product/service offerings delivering the best shopping experience our customers deserve,” said Steve Henig, Wakefern chief customer officer. “dunnhumby is a global industry leader that uses data and insights to understand evolving customer needs and help retailers deliver the products and categories that meet those needs.”

"We are honored to have been selected by Wakefern as their strategic partner for category management and merchandising. Wakefern and its cooperative members have a long history as customer-centric and innovative retailers," said Grant Steadman, president of North America at dunnhumby. 

Wakefern Food Corp. member companies own and operate 363 supermarkets under the ShopRite, Price Rite Marketplace, The Fresh Grocer, Dearborn Market, Gourmet Garage, and Fairway Market banners in the mid-Atlantic and Northeast.