Shopify provides AI-based fit capability
Shopify is connecting retailers on its platform an artificial intelligence (AI) solution that helps ensure accurate online sizing.
The Canadian e-commerce company is providing retailers the option to utilize the True Fit Fashion Genome solution, which lets consumers create an online fit profile by entering some basic information about their body type and preferred retailers and apparel brands. Customers then add a “reference item” for each category so True Fit can compare what they are shopping for to what they already have in their closet across different categories.
Customers create their profile by entering their email address and creating a password, or they can save and sign in with social accounts. TrueFit provides AI-based recommendations across menswear, womenswear, kidswear, unisex apparel, footwear, swim and structured intimates categories.
Brands including Few Moda, Greyson, Toast, and Dia & Co. are currently utilizing TrueFit on Shopify, and Shopify retailers are being provided a seven-day free trial of the technology.
"This is a very exciting moment for the $2.5trillion apparel industry, which historically has remained digitally constrained around 20-25% digital. By opening up the power of the Fashion Genome's machine learning and artificial intelligence data engine to merchants of all sizes on the Shopify platform, we will accelerate merchant growth through frictionless digital discovery and consumption." said William Adler, President and CEO of True Fit. “We are thrilled to bring this enterprise capability to the rising brands, which will strengthen the fabric of the apparel markets from largest to smallest merchants."
Shopify expands customer touchpoints
Shopify has been opening its platform in collaboration with third-party partners. The company recently began partnering with streaming TV platform Roku to let retailers sell products directly through Roku ads.
In January 2023, Shopify launched Commerce Components, a modern, composable stack that lets large enterprise retailers take components of Shopify to integrate with their own systems. Commerce Components includes tools such as online checkout, as well as flexible APIs to build customer experiences that integrate with a retailer’s existing back office services.
And in August 2022, the company released Shopify Collabs, a new tool designed to let independent content creators and brands connect with its retailers. Shopify Collabs builds on existing integrations with social and entertainment platforms to enable content creators to partner with Shopify-based retailers to build curated shops and share products.