Shipt offers special membership program for college students
Shipt is offering college students nationwide the convenience of same-day delivery — with college budgets in mind.
The same-day delivery and last-mile company, which was acquired by Target Corp. in 2017, has launched a membership program designed for college students. Available for $4.99 per month, the program allows students to access all the perks of a Shipt membership, with a wide range of goods — from snacks and electronics to room decor and school supplies — delivered to their dorm room, house or apartment.
Along with the new program, the company unveiled the second phase of its collaboration with entrepreneur, actress and producer Issa Rae, dedicated to empowering underrepresented voices in creative industries. According to the Association of National Advertisers’ most recent annual diversity report, African Americans make up only 7.2% of professionals in the advertising industry. This second phase is the culmination of a summer internship program in conjunction with Howard University, where interns were tasked with crafting a national advertising campaign created by students for students.
"Shipt is incredibly proud to make the convenience and simplicity of same-day delivery even more accessible and affordable for college students nationwide,” said Alia Kemet, Shipt’s chief marketing officer. "Who knows better what college students want than students themselves? As a proud Howard University graduate myself, I was thrilled to work alongside these bright creative minds. The students did a brilliant job creating a best-in-class campaign while gaining real-world experience."
"Championing underrepresented voices has been a driving force in my career and collaborating with Shipt on this journey deepens that passion," said Rae. "Witnessing the dedication and brilliance of these talented students as they create something truly extraordinary this summer is awe-inspiring. I believe their work will resonate with people from all walks of life, and I'm excited for the world to experience the impact of their remarkable talent."
In support of the student membership launch, Rae has also curated a list of essential items for every college student, available via Shipt, to ensure the upcoming school year is a breeze. The first 500 students to sign up for the student membership will receive a complimentary kit of Issa’s college essentials.