Sephora keeps adding same-day delivery options

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture
Jonathan Van Ness
Jonathan Van Ness is helping promote the Sephora-Shipt partnership.

Sephora customers have access to a new service that will deliver online orders in as little as one hour.

The beauty giant is collaborating with Shipt, the independently operated, wholly-owned online delivery subsidiary of Target Corp. to offer a range of beauty and wellness products for delivery in as soon as an hour. Sephora customers can also earn Beauty Insider loyalty program rewards from their purchases on the Shipt marketplace at checkout.

Sephora is the first national beauty retailer available on the Shipt platform, making same-day delivery via Shipt available from its more than 500 stores across the U.S. However, Shipt is becoming the fourth same-day delivery option Sephora offers its customers.

In November 2021, Sephora teamed up with same-day delivery aggregation and orchestration platform Delivery Solutions to enable on-demand fulfillment of digital customer purchases. Leveraging the Delivery Solutions platform, Sephora can manage e-commerce delivery intelligence while the consumer is browsing, as well as offer post-purchase tracking, visibility and communication.

As part of its Beauty on Demand omnichannel fulfillment hub, Sephora recently rolled out a new, proprietary, same-day delivery service. Customers who shop for items on Sephora’s e-commerce site or mobile app can select “same-day delivery” on the product detail page, input their ZIP code, and then add the desired product to their carts.

And in September 2020, the retailer introduced same-day delivery via the Instacart platform. Sephora offers same-day delivery via Instacart in as fast as an hour from nearly all store locations across North America. Instacart has also developed a new consumer shopping design that makes it easier for Sephora customers to seamlessly browse and shop from Sephora’s assortment and quickly find a personalized color through a new, one-click shade selector.

Shipt is also partnering with Jonathan Van Ness, TV personality, author, podcaster and hairstylist, to launch the “Spring So Clean Collection.” The limited-edition shoppable collection will feature a curated list of clean beauty products from Van Ness, available exclusively to Shipt shoppers through March 31, 2022.  

Customers can visit or locate the Sephora storefront on the Shipt app. Any Shipt customer who shops the Sephora storefront on the Shipt marketplace through March 16, 2022 will also be automatically entered to win the Spring So Clean collection.

“We are thrilled to be entering the prestige beauty market with Sephora,” said Rina Hurst, Shipt chief business officer. “The addition of Sephora on our expanding marketplace meets the needs of our customers by providing a convenient, personalized delivery experience of their favorite premium branded beauty products, many of which you can’t find anywhere else. Sephora demonstrates a commitment to providing a high-quality experience for their customers, a signature differentiator for Shipt, and we are thrilled to be a valued partner alongside them.”

“For Sephora, this new venture with Shipt marks a thrilling time as we share our commitment to delivering an exceptional client experience in a world where consumer needs are ever-changing,” said Carolyn Bojanowski, senior VP, GM of e-commerce, Sephora. “As we continue to cater our offerings to meet our clients’ unique needs, it was important to us to find a partner who not only had the potential to help expand our reach to new-to-Sephora clients, but also support our current clients and new ways of experiencing beauty retail today.”

Sephora operates more than 500 stores across the U.S. Shipt provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. An independently operated, wholly-owned subsidiary of Target Corp, Shipt was founded and headquartered in Birmingham, Ala., and also maintains an office in San Francisco.