Instacart launches new health collaboration with focus on moms-to-be
Instacart is partnering with New York’s largest health system.
The grocery technology company’s Instacart Health initiative designed to promote access to healthy grocery and produce items is teaming up with Northwell Health. Through the partnership, Northwell will use Instacart Health tools to support programs that address issues of its members, including access to healthy food and transportation.
The first program from the partnership integrates Instacart Health tools into Northwell’s Center for Maternal Health Maternal Outcomes and Morbidity Collaborative (MOMS) in an effort to provide moms-to-be who are food insecure with improved access to fresh and nutritious food.
Using Instacart Health Fresh Funds grocery stipends, category-specific online grocery stipends, and Northwell’s Healthy Choices Storefront on Instacart, Northwell is attempting to provide moms-to-be with nutrition guidance and support during their pregnancies, with particular focused on addressing maternal health in Black and Brown communities.
Instacart began offering Instacart grocery benefits through Medicare Advantage plans from Alignment Health earlier this year, and in April 2024 partnered with NationsBenefits to offer its grocery delivery service as a supplemental benefit to eligible health plans that use NationsBenefits – including Medicare Advantage, Medicaid, and other commercial plans.
[READ MORE: Instacart offers health-driven shopping options]
"Instacart offers families across the country the convenience of same-day delivery from their favorite stores, reaching over 98% of U.S. households," said Sarah Mastrorocco, VP and GM of Instacart Health. "By partnering with Northwell Health, we’re leveraging our scale and Health tools to create impactful nutrition access and education programs that help solve real community challenges."
"Raising health is more than the care Northwell provides in our hospitals and doctors’ offices," said Debbie Salas-Lopez, MD, MPH senior VP of Northwell’s office of community wellness and population health. "The collaboration with Instacart is part of our comprehensive community health effort and will provide tools and resources to access nutritious foods for our staff, patients and communities."
Based in San Francisco, Instacart partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more than 85,000 stores across North America on the Instacart Marketplace.
