Sam’s Club obtains single view of mobile marketing data

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Sam’s Club obtains single view of mobile marketing data

By Dan Berthiaume - 01/20/2021

Sam’s Club can now analyze mobile affiliate marketing performance alongside other mobile touchpoints.

The warehouse club retailer, a subsidiary of Walmart, has been leveraging the Button Reach deep-linking and app-tracking solution to seamlessly route customers from mobile sites to its app since August 2020. Now, Sam’s Club is acquiring unified visibility into all of its attribution data in one tool via a new integration between Button and Branch, a cross-platform solution for linking and measurement.

Rather than looking at each mobile channel in a silo, Sam’s Club can view Button mobile performance data alongside other mobile data in its Branch dashboard. As a result, the retailer hopes to gain a thorough understanding of the efficiency and performance of its mobile affiliate channel, alongside all other mobile traffic, to be able to optimize for conversions. Sam’s Club also seeks to holistically understand its spend across all marketing channels. 

“Button’s integration with Branch gives us a holistic understanding of our mobile affiliate performance to continue driving Sam’s Club’s growth and offering our members frictionless shopping experiences,” said Rick Ton, senior director of marketing, Sam’s Club. 

“We’re excited to offer our mutual customers a better understanding of their spend holistically across all marketing channels, helping them gain the insights to optimize, personalize, and unlock the true potential of the affiliate channel as part of their growth strategies—the beginning of a new era in mobile marketing,” said Michael Jaconi, co-founder and CEO of Button. 

“Our integration with Button ensures marketers have full visibility into their affiliate marketing campaigns,” said Eric Stein, executive VP & GM at Branch. “Through our partnership, we’re excited to power our mutual customers with insights built on top of the most accurate data while delivering seamless cross-platform experiences that are sure to delight users.”