Sally Beauty optimizes pricing with AI

Sally Beauty Holdings Inc. is ensuring it offers competitive price levels to its customers.

The beauty retailer is deploying the artificial intelligence (AI)-based pricing platform from Revionics, an Aptos company, to enhance its pricing performance strategy. Sally Beauty seeks to further optimize its already successful pricing strategy to boost customer loyalty and support and support value generation.

Sally Beauty intends the solution to enable it to offer competitive price levels while increasing revenue and profit performance. In addition, the retailer hopes to deliver more effective and better-targeted promotions, as well as profitable markdown plans that maximize sales, margins and sell-through.

Texas-based regional grocer Brookshire Brothers initially rolled out price optimization technology from Revionics to improve its pricing image with customers. More recently, Brookshire Brothers began leveraging the Revionics promotions performance analysis (PPA) module in an effort to better understand and respond to promotion effectiveness.

“At Sally Beauty Holdings, we’re always looking for ways to drive our business forward with proven solutions,” said Pamela Kohn, senior VP, chief merchandising officer, Sally Beauty Holdings. “With Revionics, we saw the opportunity to leverage artificial intelligence and advanced analytics to better inform pricing and promotional decisions that support the attainment of our strategic goals. As we advance our organizational agility, we felt confident that Revionics’ pricing solutions offer trustworthy, data-driven recommendations that will adjust with our customers’ evolving expectations and prepare our business for both short-term and long-term success.”

Sally Beauty Holdings Inc. operates more than 5,000 stores, including 143 franchised locations.