Southwestern grocer optimizes pricing, promotions

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

Brookshire Brothers is expanding its use of artificial intelligence (AI) for price optimization and promotions performance analysis.

The Texas-based regional grocery chain is renewing a multiyear agreement for the Revionics price optimization solution, which it uses to automate and enhance pricing and temporary price reductions. In addition, Brookshire Brothers will begin leveraging the Revionics promotions performance analysis (PPA) module in an effort to better understand and respond to promotion effectiveness.
Brookshire Brothers initially rolled out price optimization technology to improve its pricing image with customers while reducing the manual work required by its pricing teams. 

“Renewing our partnership with Revionics demonstrates our confidence in its price optimization tool,” said Scott Willis, director, procurement & merchandising, Brookshire Brothers. “As a regional grocer in a highly competitive environment, Revionics’ platform helps us effectively align pricing to help our employee-owned company better achieve its strategic goals. We look forward to continuing the partnership and availing ourselves of the company’s expertise.”
“It has been exciting for us to partner with Brookshire Brothers as its embraced machine learning and sophisticated rule-sets to gain a strategic advantage in the communities it serves,” said Marc Hafner, chairman and CEO, Revionics. “The advanced analytics and insights provided in our solution for price optimization have helped the grocer to accelerate its ROI, leading to this agreement renewal, and we anticipate Brookshire Brothers will benefit greatly with the added visibility into promotion analysis as well.”
Based in Lufkin, Texas, Brookshire Brothers is a 100 % employee-owned regional grocery chain operating more than 116 locations in Texas and Louisiana, with complementary formats that include fuel and tobacco operations.