Saks Fifth Avenue dives into new luxury category: fine art
Saks Fifth Avenue is looking to make a splash in a new category.
The luxury retailer has unveiled a fine art collection consisting of more than 100 limited-edition contemporary print works from notable artists. The pieces in the collection, available at Saks.com and in select Saks Fifth Avenue stores, incorporate various printmaking techniques, such as lithography, engraving, silkscreen printing and photography.
Whether in store or at home, customers can visualize select pieces of art from the assortment in 3D by scanning a QR code or using the “See in Your Space” feature on a mobile device. The augmented reality experience provides a real time, immersive and true-to-scale preview, allowing customers to see how various pieces can fit and enhance their environment before making a purchase.
The collection is currently available at Saks.com and in select Saks Fifth Avenue stores in New York and Beverly Hills, Calif. It will be expanded to additional store later this fall, including Boca Raton and Brickell in Florida, Chicago, Houston, New Jersey (American Dream) and San Francisco.
Select stores will add dedicated art advisors to the team, and select stores will also feature a pop-up gallery space that displays a curated selection of pieces, coupled with a digital catalog of the full assortment.
Now through Oct. 11, Saks is showcasing select pieces from the collection in the windows at the Saks Fifth Avenue New York flagship. The artwork serves as a backdrop to a curation of the season’s latest fashion trends inspired by the art.
Whether in store or at home, customers can visualize select pieces of art from the assortment in 3D by scanning a QR code or using the “See in Your Space” feature on a mobile device. The augmented reality experience provides a real time, immersive and true-to-scale preview, allowing customers to see how various pieces can fit and enhance their environment before making a purchase.
