Saks unveils all-new e-commerce site
Saks Fifth Avenue is relaunching its website with the luxury retailer’s first comprehensive website replatforming and redesign in five years.
Replatforming using Salesforce Commerce Cloud, Saks is offering a completely reimagined site experience that emphasizes fashion, ease and personalization. The upgraded Saks.com is designed to provides a more seamless shopping experience through enhanced core functionality and search capabilities, as well as improved site speed across desktop and mobile.
As part of the redesign, the new site enables customers to add items directly to their cart or digital "wish list" from the product array. Product pages now feature a stylized "Complete the Look" section with the ability to add items directly to a shopping cart.
Additional filtering options are also available with the goal of providing a quicker and easier shopping experience, including buy online, pick up in store (BOPIS), same-day delivery, preorder, and currently available. Depending on viewing preference, shoppers can also choose to view items on- or off-model.
Other new e-commerce features from Saks include curated assortments with trends from both emerging and established designers, a more prominent "new arrivals" section, a significantly expanded "edit" section with shoppable editorial content including seasonal trend stories and influencer-curated product arrays, and a "designer spotlight" section.
Furthermore, saks.com now provides segmented homepage tabs and navigation for women and men. Saks intends the dedicated men's space on the new site to help it continue growing its men’s business.
“As luxury consumer shopping habits evolve, Saks is meeting our customers where and how they want to shop and experience the best in fashion and beauty," said Emily Essner, chief marketing officer at Saks. "With that, we are making strategic investments across all channels - including our online experience - to solidify our position as the go-to luxury shopping destination. In reimagining our site, which has been underway for some time, we listened to our customers and developed an online experience that sets the standard in luxury e-commerce. With the new saks.com, we are able to deliver a seamless, personalized experience while offering our fresh, fashion-forward perspective. We look forward to welcoming customers to our revamped digital flagship."
As part of the HBC brand portfolio, Saks operates in 40 stores across the U.S. and Canada, as well as an e-commerce site and mobile app.