Revlon freshens up direct-to-consumer cloud infrastructure

A leading cosmetics brand is deploying SAP cloud technology to support continued growth in its burgeoning e-commerce sales channel.

After seeing e-commerce net sales soar approximately 40% during 2020, Revlon Inc. is rolling out the RISE with SAP managed cloud platform to expedite its strategic cloud migration. Revlon is focused on enhancing its end-to-end digital capabilities to support continued e-commerce acceleration. 

By implementing RISE with SAP, Revlon expects to bolster its digital infrastructure, with the end goal of making e-commerce operations more nimble and innovative. Revlon also plans to use the SAP Analytics Cloud solution to incorporate predictive analytics across its business processes. 

[Read more: SAP opens industry cloud solutions portfolio to retail]

“RISE with SAP provides Revlon with numerous opportunities to support our continued digital acceleration through modernizing our core back-office infrastructure and applications while reducing our total cost of ownership,” said Revlon CIO Jose Urquijo. “Additionally, RISE with SAP will enable increased flexibility and agility in support of our Revlon Global Growth Accelerator program.”

“Revlon is an iconic and trusted brand that has long been known for innovation in the beauty and personal care industry, always with a keen focus on the customer experience,” said SAP North America president D.J. Paoni. “We are honored to be a part of Revlon’s incredible transformation journey and provide solutions to help the company continue to scale and grow share of market.”