New data from Mastercard shows that consumers increased year-over-year (YoY) spending in stores and online during March 2024.
According to Mastercard SpendingPulse, which measures in-store and online retail sales across all forms of payment, total U.S. retail sales (excluding automotive) were up YoY in March 2024, showing showing continued growth for both online (+6.1%) and in-store (+2.6%) retail sales.
Examining individual retail verticals, Mastercard SpendingPulse found that total apparel sales climbed 5.4% year-over-year, led by robust e-commerce growth which was up +16.1% for the month. The top growth vertical for the month was electronics, with overall sales increasing 8.7% from March 2023.
However, the analysis found that some sectors that are more closely related to the housing market, such as home improvement (-2.9%) and home furniture & furnishings (-8.3%) continue to lag in terms of YoY growth.
Michelle Meyer, chief economist at the Mastercard Economics Institute, emailed commentary on the month’s retail sales performance to Chain Store Age.
"Consumer spending accelerated in March with gains in apparel as consumers refreshed their spring wardrobe," Meyer said in the email. "We also continued to see e-commerce growth, underscoring how consumers value convenience and are searching across channels for promotions."
New findings from the CNBC/National Retail Federation (NRF) Retail Monitor align with Mastercard SpendingPulse, indicating that total retail sales, excluding automobiles and gasoline, were up 0.36% seasonally adjusted month-over-month (MoM) and up 2.72% unadjusted YoY in March.
Editor’s Note: Mastercard SpendingPulse reflects nominal spending and is not adjusted for inflation.