WE tv rings in reality series encore via GGP mall tour

Chicago General Growth Properties announced that WE tv will usher in season two of its original wedding makeover series, “My Fair Wedding with David Tutera,” through a wide-reaching, multi-platform national marketing campaign.

WE tv has partnered with GGP on a three-city mall tour which will be sponsored by Kodak and feature David Tutera along with retailers Godiva Chocolatier, Pottery Barn, Swarovski and Williams-Sonoma.

Each episode of “My Fair Wedding with David Tutera” features a different bride-to-be who has agreed to allow David to take over her entire wedding just three weeks before the big day. Season two will debut on Sept. 27.