Advertisement
02/20/2020

QVC, HSN bring ‘The Big Find’ to life

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

Winners of a product search held by two multiplatform video retailers are starting to launch sales.

QVC and Home Shopping Network (HSN) conducted “The Big Find,” a nationwide search for innovative products in beauty, fashion, accessories, and jewelry, during 2019. In the first quarter of 2020, 38 of more than 70 total new brands are launching on QVC or HSN, including 21 beauty brands (such as Act & Acre, Mented Cosmetics, ALKAGLAM, and Follain), seven jewelry brands (such as Valencia Key Jewelry and Taudrey), seven accessories brands (such as Have Some Fun Today), and several other brands.

The products will be sold via the retailers' broadcasts, websites, apps, and social media pages. All of the winning brands will introduce their goods on the QVC and HSN platforms by the end of 2020.

"As the pioneers of video commerce and brand storytelling, we've launched or nurtured some of the nation's most successful entrepreneurial brands, such as IT Cosmetics, TATCHA, Junior's Cheesecake, Korres, and others," said Mary Campbell, chief merchandising officer, Qurate Retail Group, and chief commerce officer, QVC U.S. "By supporting entrepreneurs, we continue to bring customers innovative new brands, often with a high degree of exclusivity. We're constantly on the hunt for promising entrepreneurs with compelling products."

The Big Find opened online in June 2019 and attracted more than 650 entries, representing 43 U.S. states, the District of Columbia, and 12 other countries including South Africa, Australia, Singapore, South Korea, India, and Monaco. In August, more than 270 semi-finalists met QVC and HSN buyers at day-long pitching sessions held in several locations. Each entrepreneur had 10 minutes to explain why their product should be offered on QVC or HSN. Judges considered the product as well as the story behind the brand and how each brand and product could be promoted through live storytelling across multiple customer touchpoints.

Over the years, QVC and HSN have conducted multiple on-the-road tours and online searches to curate products – and these efforts are ongoing. QVC and HSN are business units of parent company Qurate Retail Group.