Publix offers scan-to-pay in new loyalty program

A Southeastern grocery chain is launching a personalized membership offering called Club Publix. 

The free program bundles together a number of digital features, including the ability to pay with a scan of the Publix app, early notifications of buy-one-get-one offers (BOGOs) and other sales, and the option to receive e-receipts. Club Publix adds personalization to these digital features with exclusive member perks and individualized content.

“We’re always looking for ways to create a more convenient and rewarding shopping experience for our customers that delivers more of what matters to them,” said Publix VP of marketing Mark Irby. “Customers who join the free program will enjoy a more seamless shopping experience, one that’s more personalized to their individual needs and preferences.”

Current publix.com account holders will automatically be enrolled in the program and can immediately take advantage of benefits. Others can sign up online, in the Publix app, or via text.

Streamlined, mobile shopping and payment is becoming more common in the grocery sector. In February, Amazon opened its first checkout-free grocery store, Amazon Go Grocery, featuring its “Just Walk Out” cashierless shopping experience that is activated by scanning a QR code. In addition, Walmart is adding grocery functionality to its mobile app, which provides access to the Walmart Pay scan-based payment service.

Publix, the largest employee-owned company in the U.S. with more than 200,000 associates, currently operates 1,243 stores in Florida, Georgia, Alabama, Tennessee, South Carolina, North Carolina and Virginia.