Walmart adds grocery to flagship app

Walmart has become a one-app kind of retailer.

For years, Walmart operated two separate apps for general shopping and for grocery. Now, the discounter is adding the functionality of its grocery app to its Walmart app.

The updated Walmart app offers fresh groceries, everyday essentials and local store assortments for omnichannel pickup or delivery. In addition, customers can place mobile orders for Walmart.com’s extended online assortment for free next-day and two-day delivery. The app also offers access to digital in-store services such as Walmart Pay and an item finder.

Over the coming weeks, Walmart says it will also add its digital grocery offering to the Walmart.com desktop and mobile web experiences. Previously, customers shopped for groceries on the dedicated Walmart grocery website and everything else on Walmart.com. The retailer will also introduce a new look for online Walmart grocery content to closely match that of Walmart.com.

The updated Walmart app is rolling out in phases, with some customers getting the new experience now. Walmart will deactivate the grocery app in summer 2020.

“We know customers want to shop Walmart in ways that help them save time and money, and we’re committed to simplifying their shopping experience,” said Janey Whiteside, executive VP and Walmart chief customer officer. “We’re excited for the experience one app will create for our customers and our business, and we look forward to introducing new features in the future.”