Prada Group offers mobile in-store payment, unifies sales channels

Prada Group is deploying a single financial technology platform, enabling streamlined mobile payment in its brick-and-mortar stores.

The Milan, Italy-based global luxury retailer is deploying the Adyen financial technology platform across all of its retail channels with the goal of creating unified customer experiences.

Currently, this ongoing migration to the Adyen platform is enabling Prada Group to offer a "tap to pay" payment feature via iPhone in its U.S. and Milan stores, with additional markets planned to go live in the near future. 

Tap to pay on iPhone allows Prada Group to accept all forms of contactless payments – including contactless credit and debit cards, Apple Pay, and other digital wallets – with no additional hardware or payment terminal needed. 

As a result, Prada Group customers have the option to avoid waiting in a queue at a register, and instead check out directly with a sales associate in store. By migrating its payment infrastructure to the single, omnichannel Adyen platform, Prada Group also obtain a single view of its customers.

The company is leveraging this unified customer view to tailor each customer interaction, whether online, in store, or via any other touchpoint. Prada Group is expanding upon an existing global implementation of Adyen POS and e-commerce technology.

Prada Group also uses cloud-based solutions from Oracle Retail and Adobe to help collect and analyze customer data to enhance personalization and targeted promotions.

"We are working on scaling our omnichannel solutions on the platform to connect each sale across all channels," said Cristiano Agostini, Prada Group CIO. "We need to make everything seamless. We believe Adyen is the right partner to help us collect and manage all our payments data efficiently." 

"We’re working with Prada Group to deliver a bespoke, luxury experience from start to finish for customers," said Roelant Prins, Adyen chief commercial officer. "For luxury brands, the human connection in store at the point of purchase must be memorable. Technology, though totally invisible to the human eye, allows for an even more streamlined shopping experience which for Prada Group is essential."