Prada leverages cloud for real-time personalization
Prada Group is unifying customer profiles across all channels to create a more individualized experience.
The Milan, Italy-based global luxury retailer is deploying Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer, part of the Adobe Experience Cloud, to combine large amounts of existing shopper data.
As a result, Prada intends to create unified customer profiles and deliver personalized experiences across any channel in real time. Customers who have opted in will enable sales assistants to know when they visit a store and their preferences, with the goal of a richer, more personalized experience.
For example, a customer who has researched a bag online may be invited to see the bag’s latest seasonal colors in person, with a sales associate ready to provide a tailored in-store shopping experience. After leaving the store, the customer will receive recommendations based on their purchase, in-store experience, and online profile.
The Adobe cloud technology rollout spans Prada Group’s range of brands, including Prada, Miu Miu, Church’s, Car Shoe, Pasticceria Marchesi, and Luna Rossa.
“Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands,” said Lorenzo Bertelli, marketing director and head of CSR at Prada Group. “This will ensure we are able to engage and connect with each customer in the right place, at the right time and with the right content.”
“At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience,” said Luc Dammann, president of EMEA at Adobe. “The luxury retail sector is at the forefront of digital innovation, and Adobe’s partnership with Prada Group will enable them to expand their distinctive style and storytelling through real-time personalized customer experiences across in-store and digital worlds.”
Petco supports personalization with shift to cloud
Pet supplies, services and wellness retailer Petco is also leveraging Adobe Experience Cloud technology to personalize experiences for customers. Petco is running enterprise applications on Adobe Experience Platform (AEP) including Adobe Real-Time Customer Data Platform and Adobe Journey Optimizer.
Petco intends to activate data internally and orchestrate personalized experiences across its online and offline channels. Utilizing Adobe Real-Time Customer Data Platform, Petco enables customized, one-to-one interactions, and builds real-time profiles it can activate across any online or offline channel.
Petco seeks to engage customers with the most relevant and useful offerings for specific needs and life stages, such as becoming a new pet owner and preparing for an annual veterinarian checkup.