Poshmark updates app to make it easier to buy — and sell — on platform
A fashion resale marketplace has reimagined its app and added several new features to make the platform easier to use for its approximate 165 million buyers and sellers.
Poshmark has launched its upgraded app, tested with both buyers and sellers, and is rolling out to all users in the United States and Canada beginning today. The company says the launch marks a “defining evolution” in how people discover, shop and sell on the platform.
For Poshmark shoppers, the “cleaner, more focused” app design puts finds front and center. It includes a new, AI-powered "For You" page that recommends items, trends and styles based on users’ browsing and purchase history.
In other updates, portrait photos have a different format designed to make posting items easier, and style-led discovery creates new ways for shoppers to find sellers' curated collections. With the new centralized Seller Tools destination, sellers can spend less time on administrative tasks and more time focused on growth.
"This redesign reimagines how our shoppers and sellers shop and sell on Poshmark," said Heather Friedland, chief product officer at Poshmark. "By letting inspiration and style lead discovery for shoppers and simplifying the experience for sellers, we're empowering our small business owners to grow and evolve alongside the latest trends, all while giving shoppers a more personalized experience that feels magical when they find exactly what they want."
Here's an overview of new app features:
- Guided Discovery: Curated, trend inspired browsing that encourages exploration of individual pieces and full outfits;
- Streamlined Closets: Cleaner look with a straightforward, easy-to-use design;
- Simplified Seller Experience: Seller Tools serves as a command center, consolidating all seller essentials into one simple, streamlined platform. Sellers will spend less time on closet management and more curating new inventory;
- Amplified Visual Impact: Clearer, larger, 3:4 portrait imagery that gives listings greater presence and brings style to life and focus on color and font.
[READ MORE: Facebook integrates eBay, Poshmark into Marketplace listings]
"Fashion today is about the confidence to define your own point of view, and the community that helps you find it," said Elizabeth von der Goltz, chief revenue officer at Poshmark. "We see where the industry is headed and the important role resale plays, which is why Poshmark is helping to pave the way for the future of fashion. We're investing in our platform in a way that celebrates personal taste, lived-in wardrobes and pieces with a story."
Founded in 2011, Poshmark has a community of approximately 165 million members.
