PepsiCo. exec to head marketing at Sephora U.S.

Sephora U.S. is getting a new chief marketer whose resume includes eight years at Google.

The beauty powerhouse has appointed Zena Srivatsa Arnold as its new chief marketing officer, effective early this summer. She succeeds Deborah Yee, who held the role for nearly eight years, until December and is still with Sephora as global chief purpose officer.  (Sephora is owned by global retail   conglomerate LVMH.)

Srivatsa Arnold joins Sephora’s U.S. division as it is being led by a new CEO. Guillaume Motte took the reins of the company in January 2023. She previously served as deputy CEO of the LVMH Fashion Group, and was CEO and president of Sephora’s Europe and Middle East division.  (Sephora is owned by fashion conglomerate LVMH.

Most recently, Srivatsa Arnold served as senior VP, carbonated soft drinks at PepsiCo. Prior to that, from 2020 to 2022, she was chief digital and marketing officer at Kimberly-Clark.

Before Kimberly- Clark, Srivatsa Arnold spent seven years at Google, including serving as global head of growth, ChromeOS. She also held senior ledership roles at Kellogg Company and Procter & Gamble.

In March, Sephora teamed up with TikTok and digital marketing agency Digitas to roll out the Sephora x TikTok Incubator Program. The initiative connect TikTok creators with select beauty brands with the goal of helping them learn social content strategies through a series of educational training modules.