Lord & Taylor Creates CMO Position

New York City Lord & Taylor fortified its executive team with a recruit from The Home Depot, hiring Roger Adams, previously chief marketing officer (CMO) for the home improvement retailer.

Adams assumes the newly created position of senior VP and CMO at Lord & Taylor, and will be responsible for brand management, creative and media services, consumer relationship management, market research, Internet marketing and sales promotion. In his new role, Adams reports to Lord & Taylor chief executive Jane Elfers.