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Britain’s Crew Clothing selects Lyris to power digital marketing campaigns
Emeryville, Calif. -- Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, Crew Clothing expects to improve synergies across channels, enhance targeting using Lyris integrated marketing analytics and experience immediate revenue improvements by increasing email open rates by 10% and email conversions by at least 25%, the provider said.
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Survey finds increased IT hiring projections
Menlo park, Calif. -- Technology executives expect information technology hiring to increase in first quarter 2013, according to the just-released Robert Half Technology IT Hiring Index and Skills Report.
In the latest quarterly survey, 17% of chief information officers (CIOs) said they plan to expand their IT departments, and 8% expect cutbacks, for a net 9% projected increase in hiring activity. This is up six points from the previous quarter's projections. Seventy-five percent of CIOs plan to maintain their current staffing levels.