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Report: Leading companies must address strategy, capabilities, organization design, culture
Boston -- A report released Wednesday by Boston Consulting Group said that, while 96% of companies are using Facebook and 83% are using Twitter, few have an overall marketing strategy that incorporates digital and includes clear metrics for success.
The report, Marketing Capabilities for the Digital Age, presents the findings of a BCG survey of marketing executives at 31 major corporations globally and presents an overview of the digital landscape.
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Apple taps head of U.K. retailer Dixons to replace Johnson
New York City -- Apple Inc. has hired John Browett, CEO of Dixons Retail PLC, the United Kingdom’s largest consumer-electronics retailer, to lead its retail store division. The appointment marks the end of a seven-month search to replace Ron Johnson, who left the world’s most valuable technology company last year to become CEO of J.C. Penney Co.