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Study: 54% of shoppers rate physical stores as most preferred channel; Brits most unhappy shoppers
New York -- As women age, they find the shopping experience less enjoyable, according to a survey by global design consultancy Fitch. The study finds that the most fulfilled female shopper is between 16 and 24 years of age, suggesting that shops are designed for the young.
“There is a big opportunity for retailers to redress the balance and improve all our shopping experiences — which is better for business and better for shoppers,” said Tim Greenhalgh, chief creative officer office, Fitch.
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Kohl’s announces partnership with designer Derek Lam
Menomonee Falls, Wis. -- Kohl’s Department Stores has entered into a partnership with Derek Lam, who will be the second designer for the retailer’s DesigNation limited-edition collection. The retailer said the upcoming collection will draw creative influence from the designer’s recent trip to Rio de Janeiro, Brazil.