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Lane Bryant launches new branding campaign
Columbus, Ohio -- Lane Bryant is launching a new national marketing and brand initiative beginning in September with a comprehensive print ad campaign, a fresh and modern brand logo and color palette, with updated in-store visuals, web and social media sites. This will be the company's first comprehensive branding and marketing effort since 2008.
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Kmart adjusts back-to-school offerings to reflect changing trends
Hoffman Estates, Ill. -- Kmart is responding to changing trends affecting the "back-to-school" experience with a number initiatives designed to meet the needs of its consumers.
According to Kmart, more public schools are requiring uniforms and others are now adopting a year-round school calendar. In response, Kmart has adjusted its approach to back-to-school by increasing the number of stores that sell uniforms and aligning its back-to-school sales periods by region to match that of the local school districts.