Online marketplace Locally, fashion retailer Windsor team with DoorDash
A digital platform for independent retailers and a young women’s apparel chain are both now delivering via DoorDash.
Locally and Windsor have both launched new on-demand delivery partnerships with DoorDash. Following are highlights of each collaboration:
Locally
Locally is a digital marketplace that lets independent retailers make the products they have in stock available to shoppers online. Through this partnership, retailers on Locally can now sell their products on DoorDash. Locally’s assortment includes specialty products such as running shoes, cycling gear, outdoor equipment, musical instruments, ski and snowboard gear, and fishing equipment, all now available for on-demand delivery via DoorDash.
The partnership expands DoorDash's reach deeper into specialty categories, and DoorDash is also now a last-mile provider within Locally's same-day delivery program which enables brands to offer same-day delivery from nearby authorized stores on orders placed through their own websites.
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"Specialty retail has product, expertise, and local availability that's always been hard to digitize,” said Mike Massey, founder and CEO of Locally. “Many of the retailers on Locally are longstanding local businesses, including single-location and multi-generational stores rooted in the categories and communities they serve. We've spent more than a decade connecting brands to their authorized retail networks, store by store and product by product. This partnership turns that infrastructure into new supply for DoorDash and a new demand channel for the retailers already on Locally."
This partnership combines real-time inventory, a unified product catalog, order management, and same-day fulfillment, allowing specialty retailers already connected to Locally to activate on DoorDash without building a new marketplace integration or delivery operation, going live on DoorDash in days.
“Locally gives us access to an incredible network of specialty retailers and the differentiated assortments they carry,” said Mike Goldblatt, VP of enterprise partnerships at DoorDash. “Together, we’re making it easier for consumers to discover and purchase products from the specialty retailers they know and trust, while helping independent merchants reach more local customers.”
Windsor
Following its initial launch of on-demand delivery via DoorDash across 20 stores in the Dallas and Houston area in early July, Windsor has since expanded the offering to 15 additional stores across Georgia and Nevada.
Through DoorDash, customers can shop select styles from Windsor and have their orders delivered in less than 60 minutes. Since launching, the partnership Windsor says it has sold more than 1,187 units through DoorDash and generated more than $36,000 in incremental sales.
From this, Windsor says it has learned more about shopping patterns of its customers, who tend to utilize DoorDash primarily on the weekends for last-minute needs with mini-dresses, going-out looks, boots, and vacation styles the top styles in demand for on-demand delivery.
“We’re excited to launch Windsor on DoorDash, expanding our reach and giving more customers the opportunity to discover our trend-driven assortment exactly when they need it,” said Freya Seeger, senior director of e-commerce at Windsor. “It’s another way Windsor is there for our customer in all of life’s moments, while delivering the buy-now, wear-now experience she’s looking for.”
Founded in 1937 in Southern California, Windsor Fashions LLC operates nearly 350 stores nationwide.Headquartered in San Francisco, DoorDash provides on-demand delivery services in 25 countries across the globe.
