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Hibbett, DoorDash launch delivery partnership

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Hibbett x DoorDash
Headquartered in Birmingham, Ala., Hibbett operates more than 1,000 specialty stores in 36 states nationwide.

A leading athletic apparel and footwear retail has landed on a major delivery platform.

Hibbett Inc. and DoorDash have partnered to bring on-demand access of footwear, apparel, and accessories to consumers across the United States. With approximately 1,000 stores nationwide, Hibbett’s availability on DoorDash expands its reach to consumers, particularly in the Southeast and Southwest. 

Through DoorDash, consumers can shop a wide range of athletic essentials from Hibbett, including footwear, apparel and accessories from top brands including Nike, Jordan, Adidas and New Balance, and have items delivered directly to their door.

“Bringing Hibbett to the DoorDash marketplace expands convenient, on-demand access to the apparel and footwear consumers rely on, especially in communities where Hibbett has a strong local presence,” said Fuad Hannon, VP of new verticals at DoorDash. “This partnership reflects our continued focus on building meaningful retail relationships that give consumers greater choice and speed, whether they are gearing up for a game, refreshing everyday essentials, or shopping for last minute accessories and beyond.”

[READ MORE: Hibbett adds Affirm and Afterpay as buy now, pay later options]

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To make on-demand delivery even more convenient, Hibbett will be available on DashPass, DoorDash’s membership program offers $0 delivery fees and reduced service fees on eligible orders.

Last October, Hibbett expanded its reach by partnering with Uber Eats for on-demand delivery.

"DoorDash is a natural partner for us with our shared focus on making everyday shopping easier and faster for our customers," said Bill Quinn, CIO at Hibbett. "By connecting with DoorDash’s delivery network, we’re simplifying the path from checkout to doorstep, so shoppers can get their footwear and apparel shopping done quickly and seamlessly. This new partnership is yet another way for us to provide efficiency and continue to improve our customer experience."

Headquartered in Birmingham, Ala., Hibbett operates more than 1,000 specialty stores in 36 states nationwide. The chain was acquired by JD Sports Fashion plc. for approximately $1.1 billion in 2024.

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