Online apparel brand Real Essentials opens its first-ever store
A top-selling brand on Amazon has opened its first physical store.
Real Essentials made its brick-and-mortar debut on Dec. 15 at Sawgrass Mills Mall in Sunrise, Fla. The e-commerce brand, founded in 2017, offers men’s, women’s and kid’s clothing at low price points, with collections that span workout clothes to leisurewear.
Real Essentials sells pre-selected bundle packs of clothing. (For example, a three-pack of women's joggers, priced at $39.99.) But for the first time ever, customers can purchase their items separately or make their own bundle in the store. Also, and for a limited time only, Real Essentials is offering $9.99 for all items in the store.
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Image courtesy of Real Essentials. -
Image courtesy of Real Essentials. -
Image courtesy of Real Essentials. -
Image courtesy of Real Essentials.
"Our mission has always been to deliver affordable, high-quality basics accessible to everyone,” said Isaac Wolfe, CEO and founder of Real Essentials. “Bringing this vision to life in retail — where customers can shop essentials which are affordable compared to major retailers — is a dream come true. This is just the start of our retail journey, and we are excited to see where we grow next!"
Real Essentials started as an e-commerce brand that bundled their products together to give customers the best possible price per piece, the company said. The focus is on fashion basics that customers can incorporate into their wardrobes and pair with whatever suits their style. It offers inclusive sizing within product categories going up to 3X for women and 5X for men.
