Gen Z fave Princess Polly to make NYC store debut
Princess Polly is expanding her growing realm to the Big Apple.
The Australian-born, digitally-native on-trend fashion brand, which is part of A.K.A. Brands Holding Corp., plans to open a store at 514 Broadway in New York City’s Soho neighborhood in early 2025. Spanning approximately 8,000 sq. ft. across two levels, the outpost will feature more than 5,000 Princess Polly styles, from apparel to footwear and accessories.
“This milestone SoHo location represents the next chapter in Princess Polly's evolution as we continue to blend digital innovation with immersive retail experiences that resonate with our Gen Z and millennial community,” said Eirin Bryett, co-CEO of Princess Polly.
The brand opened its first U.S. store in 2023 at Westfield Century City in Los Angeles. Additional stores have since opened at San Diego’s Fashion Valley, Scottsdale Fashion Square in Scottsdale, Ariz. and on Newbury Street in Boston. Upcoming locations include Orange County’s Irvine Spectrum Center and Santa Clara’s Valley Fair in California.
Consistent with the brand’s four existing U.S. stores, the SoHo location will offer highly Instagrammable spaces, including a permanent photo booth and large-scale LED screens showcasing videos of the newest styles and campaigns. With 12 fitting rooms, the store will also feature a curation of unique furniture throughout the space, inviting customers to sit and enjoy the Princess Polly shopping experience.
[READ MORE: EXCLUSIVE Q&A with Co-CEO of Princess Polly]
“We’ve listened closely to our U.S. customers and know there is appetite for more Princess Polly stores, so we’re thrilled to put Princess Polly on the map in one of the biggest and most exciting cities in the world,” said Bryett. "With a spacious layout, various photo opportunities, and a broad selection of our latest styles, this store supports our larger strategy to make Princess Polly’s in-person experience.”
Princess Polly was founded in Australia in 2010 as a trendy, affordable young women’s clothing brand by husband-and-wife team Wez and Eirin Bryett, who currently serve as co-CEOs.
