Nothing Bundt Cakes adds to C-suite; eyes 1,000 locations by 2027
Nothing Bundt Cakes has named a new chief development officer as it continues to expand its footprint.
Joel Larkin is joining the speciality cake chain’s C-suite, bringing over two decades of franchise development and operations experience. Larkin most recently served as chief franchise and development officer at European Wax Center since January of 2023, where he oversaw its expansion to more than 1,000 locations.
Larkin spent more than five years at the company in multiple roles. He also held senior leadership positions at Victra and Select Communications.
After reaching 600 locations in June, Nothing Bundt Cakes says Larkin will play a key role in helping the brand achieve its goal of opening its 1,000th bakery by 2027.
“Joel’s background is uniquely suited to the fast-paced growth we are undertaking here at Nothing Bundt Cakes,” said Dolf Berle, CEO of Nothing Bundt Cakes. “He brings great technical expertise, wisdom, energy and enthusiasm to support our wonderful bakery owners and our entire support center team.”
As chief development officer, Larkin will be responsible for identifying and supporting new franchise partners while enhancing resources for existing owners.
“What sets Nothing Bundt Cakes apart is its thoughtful approach to expansion that preserves the special connection our bakeries have with their communities,” said Larkin. “As the brand continues to grow at the fastest rate in its history, I plan to further strengthen our support infrastructure and leverage data-driven market planning to create exceptional opportunities for new and existing bakery owners.”
In September, Nothing Bundt Cakes made another C-suite appointment, adding restaurant veteran Wanda Williams to its team as chief operations officer.
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Founded in 1997 and based in Dallas, the chain operates more than 635 franchised and corporate bakeries in 40-plus states and Canada.
