Nothing Bundt Cakes opens 600th store
Nothing Bundt Cakes has reached a store milestone with no signs of slowing down its growth.
The specialty dessert chain, known for its handcrafted Bundt Cakes, Bundtlets and Bundtinis, has opened its 600 bakery in Tampa. The new location is the 41st new location so far in 2024, and marks progress for the company’s ambitious plans to open 1,000 locations by 2027. Nothing Bundt Cakes opened 84 bakeries in 2023.
“With the great desire guests have to show care and kindness to their loved ones and colleagues, coupled with the rising trend of Gen Z enjoying ‘little sweet treats’ and the ‘snackification’ of the American diet, Nothing Bundt Cakes is growing faster than ever,” said Nothing Bundt Cakes CEO Dolf Berle, who joined the company last summer. “We have been able to drive the business forward by elevating celebratory occasions and leveraging the ‘treat yourself’ trend – something our cakes have been doing since we opened our first bakery more than 25 years ago.”
To complement its expansion, Nothing Bundt Cakes focused on flavor innovation and ongoing digital transformation. The chain has introduced pop-up flavors like Churro Dulce de Leche, available exclusively in personal-sized Bundtlets, added innovative new limited-time partnerships with brands like Oreo and Reese’s, and recently launched its first flavors for the season with the Tastes of Summer Collection, featuring six cake varieties.
Based in Dallas and founded in 1997, Nothing Bundt Cakes operates its 600 locations in more than 40 U.S. states and Canada. The chain was recently named Yelp’s No. 26 Fastest Growing Brand for 2024 and ranked No. 84 in the 2024 Technomic Top 500 Chain Restaurant Report.