Smoothie King taps tech veteran as CIO
Smoothie King is adding to its C-suite to drive its digital transformation and enhance its guest experience.
The fast-growing smoothie chain has named Jyoti Lynch as its new chief information officer. She began her new role in October, and will lead the brand’s technology strategy by building out a comprehensive technology strategy that “supports Smoothie King’s continued business growth, creates seamless experiences for guests, and helps to improve franchisee profitability.”
“We are confident that Jyoti’s deep expertise and leadership will help us continue to innovate and meet the evolving needs of our guests’ healthy and active lifestyles,” said Wan Kim, CEO of Smoothie King. “I believe she is a great addition to our executive team and will help us continue to improve and elevate Smoothie King’s technology capabilities.”
A 25-year technology veteran, Lynch has spent the past year and a half as chief technology officer at Red Robin. Prior, she served as CIO at European Wax Center for nearly four years, and at another smoothie chain, Jamba Juice, for two years.
The appointment comes as Smoothie King continues to expand its footprint. In its third quarter, the chain opened 28 new stores in 16 states, marking the highest number of store openings in a single quarter in six years and the second-highest in its history.
“I am thrilled to join Smoothie King at such a pivotal time in its growth,” said Lynch. “The opportunity to lead the company’s technology strategy and work alongside such a talented team in support of our franchise partners is truly inspiring. I look forward to driving innovative and transformative solutions that will continue to make Smoothie King an industry leader.”
[READ MORE: Smoothie King reaches 1,200 stores; to expand in Illinois]
Based in Dallas, Smoothie King was founded in1973 and operates 1,200 units nationwide.
