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Thanks a million: How to recognize the ultra-luxury shopper
By Guy Dilger, [email protected]
When it comes to luxury store retailing, properly rewarding a customer who spends $200,000 a year could be as easy as a walk in the park, or Park Avenue. But recognizing those dedicated shoppers who spend upwards of $1 million a year takes more than diamond points -- this kind of shopper requires sincere eloquence.
It’s a high-class, and at times bewitching, problem.