-
Purchasing decisions, a battle of the sexes
PORT WASHINGTON, N.Y. — While agreeing on many factors, men and women still value different things when it comes to purchasing decisions.
According to a recent report from the NPD Group, when shoppers of both genders decide to purchase a consumer electronics product the most important thing to them is that the product be the same brand as something they already own. Men regard popularity of the product as their number two reason to purchase a CE product, while women want the product to work with what they already own.
-
Walgreens is Facebook fan favorite
DEERFIELD, Ill. — Walgreens recently surpassed 1 million fans on Facebook, the pharmacy operator announced Friday, and also has integrated its network of more than 7,700 drug stores through mobile platforms on Facebook Places and Foursquare.
Consequently, Walgreens has quickly become the chain drug store retailer with the largest following on Foursquare, while developing a growing presence on other social communities, including Twitter and YouTube.