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Report: FSI coupon activity down in 2011
MINNEAPOLIS — Free Standing Insert coupon activity dropped 3.9% over the first six months of 2011 versus the same time period a year ago, Marx, a Kantar Media solution, reported on Wednesday.
The decline is the first reported in the first half of the year since 2008, when there was a 3.4% decline.
“After several years of significant growth, FSI coupon activity may be stabilizing while more integrated print and digital coupon promotion tactics are emerging,” stated Mark Nesbitt, president of Kantar Media Intelligence North America.
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Sleep retail vet named Mattress Giant exec
Specialty retailer Mattress Giant named industry veteran Mike Bookbinder as its new EVP merchandising and marketing. Bookbinder’s name is familiar to those in the world of sleep-related retail, as he spent 11 years with the New York-based Sleepy’s chain where he held various roles including EVP of sales and marketing. He also served as president of City Mattress in upstate New York and most recently was with mattress manufacturer King Koil where he served in a new business development role as SVP sales.
