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VF Corp. CEO joins Lowe's board
MOORESVILLE, N.C. — Lowe’s announced that it has named Eric Wiseman, president and CEO of apparel manufacturer VF Corp., to its board of directors. Wiseman will serve on the board’s compensation and governance committees.
Wiseman has been CEO of VF Corp., whose brands include The North Face, Timberland, Vans and Wrangler, since January 2008. Before being named CEO, Wiseman served as president and chief operating officer from 2006 to 2007, responsible for VF’s global business and day-to-day operations.
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Kohl’s adds $30 million to holiday ad budget; most spent on digital, social media
Menomonee Falls, Wis. -- A Friday report in Advertising Age said that Kohl’s Corp. has added $30 million to its fourth quarter marketing spend in order to pad its efforts to garner holiday shopping dollars.
In 2010, the retailer spent $113 million on measured media in the fourth quarter, according to the report, and will spend about $143 million this year. Annually, Kohl’s spends $340 million.